Matty Benedetto is a product designer by training, but his sense of humor led him to a life of hilarious content creation instead.
Benedetto builds Unnecessary Inventions, ingenious products that solve urgent problems you don’t actually have—like a drink holder for your shoe, or an alarm clock that snoozes itself so you won’t be bothered in the morning.
![](https://uploads.dailydot.com/2020/09/Concert-Cam-Cap-small-1120x1120-1.jpg?auto=compress&fm=pjpg)
His fake products (and their crisp photos and videos) are so popular that he’s garnered 4 million followers across social media—a vast community of invention enthusiasts who either really want to buy these ridiculous items or can’t stop suggesting bad inventions.
![](https://uploads.dailydot.com/2020/09/iCooker-Collection-small-1120x1120-1.jpg?auto=compress&fm=pjpg)
This week on 2 GIRLS 1 PODCAST, Alli and Jen talk to Benedetto about where his weekly inspiration comes from, why it’s so hard to think of a problem that doesn’t exist, and what happens when real brands get involved in the fake product business.
Listen to episode 148 of #2G1P here:
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