This amazing formula tells you the perfect name for your craft beer

Martin Luther once said: “Whoever drinks beer, he is quick to sleep; whoever sleeps long, does not sin; whoever does not sin, enters Heaven!” That’s right, beer gets you into heaven, so drink up.

But just as a love of beer can unite people, at least in the afterlife, the discussion of craft beer can divide a table of otherwise happy drinkers. Some people swear by their locally made microbrews, while others feel it’s pretentious overpriced nonsense.

Regardless where you fall in the debate, you have to admit that a lot of craft beers do have ridiculous names. Peter Cotton Ale, Old Leghumper, and American Stupid Sexy Flanders (all real beers) come to mind.

leghumper beer Screengrab via ClementsHomebrew/YouTube

Considering making your own homebrew? Well if you’re having trouble coming up with a name, just like choosing your porn name, there’s a formula for that. It was created by Australian comedian Melinda Buttle and it seems to work pretty well.

People on Twitter happily rose to Buttle’s challenge and there were some real gems.

Now all you have to do is start brewing and printing out those labels. Don’t worry, whatever you come up with has to better than “Hoppy Ending Pale Ale”

hoppy ending pale ale Photo via North Cal Beer Blog

But even Buttle had a favorite.

Now that’s a beer.

David Britton

David Britton

David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of