7 better logo designs for Jay-Z’s Brooklyn Nets

Tumblr user Andrew Guirguis reimagines the team's awful new logo.


Jordan Valinsky

Internet Culture

Published May 15, 2012   Updated Jun 2, 2021, 5:06 pm CDT

When Jay-Z announced plans to transfer the NBA’s New Jersey Nets to Brooklyn, basically everyone thought everything about the new team would be a slam dunk.

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Then we saw the dull new logo. Uninspired and a drab black-and-white, it looks like Jay-Z took about five minutes to make the thing in Photoshop. Critics lambasted the new look, fans scoffed, and an influential design blog called it “technically worthless and embarrassing.”

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That isn’t the blueprint Jay-Z had in mind.

So, what if the Nets could redo the logo? That’s the idea behind a new Tumblr appropriately titled Reset the Nets created by designer Andrew Guirguis. According to Guirguis, the Nets rebranding ought to have been a “graphic designer’s wet dream,” as it combined the talents of Jay-Z with iconic Brooklyn influences.

“But what should’ve been the next great fusion of franchise and fashion is a big fat fail,” Guirguis wrote, adding the logo seems “unfinished” and “half-baked.” So, Guirguis put a bit more thought into the design than Jay-Z. Since he started in early May, Guirguis has created about two dozen different logos.

All of Guirguis’s Hipster Branding-inspired creations stick to the black-and-white motif but are much more creative and innovative than Jay-Z’s take. Our favorite is the logo with the stylized-B on top of a shield-like shape—a nod to the Net’s old logo when they used to be New Jersey’s embarrassment.

We compiled some of Guirguis’s creations below.

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Photo via Tumblr

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*First Published: May 15, 2012, 3:55 pm CDT