Steven Crowder/Twitter

Internet 101: never put up a sign.

Conservative radio bro and former Fox News contributor Steven Crowder is a favorite target for online mockery. There’s a famous video of a union member punching him in the head, and he sparked a meme in 2016 with a tweet about “the ideal male body.” But Crowder refuses to go away, and now he’s being owned online for sitting on a college campus with a sign that said, “Male privilege is a myth. Change my mind.”

“Change my mind” is an ongoing video series where Crowder debates all comers on various topics. His mind is rarely, if ever, changed.

Here’s what happened on the Texas Christian University campus when he showed up to argue about male privilege:

And here’s what happened online. People Photoshopped the heck out of Crowder’s sign, creating a meme almost as memorable as “ideal male body.”

Some are even upping the complexity of the meme by replacing Crowder with other characters:

han solo change my mind meme thesamster400/Reddit

pluto is not a planet jerry rick and morty change my mind meme jerrysmindblowers/Reddit

There’s a lesson here: If you want to be taken seriously online, never put up a sign. There’s no easier form of mockery than Photoshopping a new message onto an exploitable blank slate provided by someone you disagree with. We saw a great example back in 2017, when Donald Trump kept holding his executive orders up to the camera after signing.

best new memes 2017: Trump's executive order meme Photo via skinkbaa/reddit

Crowder is just the latest chump to walk into this classic blunder, and the results speak for themselves.

So does this tweet, which received more than 100,000 likes.

He probably would have gotten better results if his sign really did say “pee is stored in the balls.” Oh well, there’s always the next episode.

Jay Hathaway

Jay Hathaway

Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.