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Pete Buttigieg’s denial of fixing bread prices becomes its own meme

We've got high hopes the jokes keep coming.


Claire Goforth

Internet Culture

Posted on Jan 17, 2020   Updated on May 19, 2021, 5:35 pm CDT

Yesterday, the New York Times editorial board published its interview with former South Bend Mayor Pete Buttigieg. The board has interviewed the Democratic presidential candidates to help it decide who to endorse (though some have theories about whether the endorsement is a foregone conclusion).

Its questions for Buttigieg ranged from extremely meaty to more like a condiment or dressing, if you will.

One of the more robust questions was about reports that a grocery chain he did consulting work for while employed at McKinsey engaged in illegal bread price-fixing. An internet theory is that Buttigieg, who was tasked with building a database to help the company cut prices without sacrificing profits, was part of the price-fixing scandal, which he categorically denied, telling the Times that he didn’t even know about the scandal until the night before the interview.

“So the proposition that I’ve been on front lines of corporate price-fixing is bullshit,” he actually said. “Just to get that out of the way.”

(When reports emerged last month that Buttigieg’s work for the chain, Loblaw, overlapped that of the price-fixing, the company publicly stated that he had nothing to do with it, according to CNN’s Dan Merica.)

Nevertheless, it didn’t take long for that portion of the interview to get resoundingly mocked and memed.

Two winning threads featured, respectively, The Matrix and Star Wars references.

“Pete Buttigieg is now the 6th iteration of the system of control and they are becoming exceedingly efficient at it,” said @rbe_expert on The Matrix thread. “Ok but Pete is more Mr. Anderson than Neo,” @vicvaiana added.

“Look all I did was put together the numbers that showed it would be much cheaper to blow up Alderaan than continue to occupy its surface,” @illnessideology quipped on the latter. “Also this has a strong anti-Sith connotation and you are impinging my religious freedom,” said @SeanRLoftus. “Who is being intolerant now.”

The Times will announce who receives its endorsement in the Democratic primary on Sunday.


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*First Published: Jan 17, 2020, 11:10 am CST