In case you missed it, Pepsi released a new long-form commercial where Kendall Jenner solves all the country’s problems by handing a sexy police officer a soda.
To say the least, people were not thrilled with the ads confusing mix of messages, which seem to include:
- Block parties and protest are pretty much indistinguishable
- Rich, hot, white ladies are the only hope to heal our broken nation
- Buy more Pepsi
Pepsi pulled the ad as this article was being written, although it’s currently still available on Kendall and Kylie Jenner’s YouTube page. For how long is anyone’s guess.
https://www.youtube.com/watch?v=dA5Yq1DLSmQ
Well if nothing else we got some good tweets out of it. Starting with this gem:
https://twitter.com/WallaceWylie/status/849408904048107523
They are saving that concept: Dr. Pepper spray.
— Traci (@tadiwill) April 5, 2017
And they just kept coming.
https://twitter.com/BreeEssrig/status/849676696215207936
Live bolder, live louder, live for now. @pepsi pic.twitter.com/BjtTEuRZYD
— Ethan Anderton (@Ethan_Anderton) April 4, 2017
https://twitter.com/ira/status/849394186839367680
https://twitter.com/randallbell/status/849607154487185409
https://twitter.com/iamjtune/status/849618580052348928
https://twitter.com/San___Frexit/status/849410842344992768
https://twitter.com/RickyVaughn_II/status/849411861867102208
https://twitter.com/dizminder/status/849404487634747393
Patton Oswalt also chimed in with a few ideas for Pepsi.
J. Edgar Hoover takes aim from the grassy knoll. The motorcade approaches. He fires. JFK raises a #Pepsi to his lips, blocks the bullet.
— Patton Oswalt (@pattonoswalt) April 5, 2017
"Guess we should have set the commercial at a protest outside an abortion clinic." — Pepsi executives
— Patton Oswalt (@pattonoswalt) April 5, 2017
There’s even already a parody version of the commercial which is far superior to the original.
That Pepsi commercial already has a parody. pic.twitter.com/PYm9d1oFQd
— Mark Humphries (@markhumphries) April 5, 2017
One thing for sure, you’d never see Coca-Cola engaging in this type of shameful co-opting of counterculture for financial gain.
I mean except for that one time.