Peloton bikes get roasted for being rich people’s playthings

Ads for the Peloton bike have been overtaking our televisions—and Twitter is finally pushing back.

Their depiction of the Peloton lifestyle—all spacious windows, beautiful people, and panoramic views—is equal parts enticing and unachievable. For the vast majority of us, at least. This fact was not lost on Twitter users, who took to the platform to mock the ad’s blatant misunderstanding of the average American’s lifestyle.

The vast majority of the tweets come from user Clue Heywood. “Love putting my Peloton bike in the most striking area of my ultra-modern $3 million house,” he began his thread, which quickly went viral this week. It only got better from there, as he shared screenshots of the absurdly expensive homes featured in every Peloton ad.

“When we visited my parents for Christmas I had to put my Peloton bike right in the living room, they didn’t have a home gym or a conservatory or anything ugh,” Heywood wrote alongside a photo of a Peloton user in a somewhat more achievable home.

“I have a Peloton at home, at work, and also one placed by the ocean-facing living room windows of our four bedroom beach cottage,” Heywood wrote.

“This is absolutely unacceptable Peloton placement,” Heywood wrote alongside a photo of a Peloton in a normal-looking basement. “This appears to be a basement and not a solarium, conservatory, grotto, inglenook, or rumpus room.”

“Our architect suggested a Peloton nook for our pied-à-terre,” Heywood wrote toward the end of his mid-afternoon Twitter storm. “They do not belong in nooks. They belong where an observatory would be, if you didn’t own a Peloton. We fired him.”

One user responded with a photo of a gorgeous, empty living room large enough to house my entire apartment two times over. “I believe I found the perfect room for my Peloton,” they wrote. Other users got in on the fun too. “I am so wealthy that I pay someone to ride my @onepeloton,” @TMcG1972 wrote.

This convenient workout machine is perfect for anyone with an empty veranda or grand foyer just begging to be repurposed for your daily workout. Just make sure the bay windows look out over your rose garden—or at least the New York City skyline. The Peloton bike starts at $2,200.

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Nahila Bonfiglio

Nahila Bonfiglio

Nahila Bonfiglio reports on geek culture and gaming. Her work has also appeared on KUT's Texas Standard (Austin), KPAC-FM (San Antonio), and the Daily Texan.