person approaching a silver car

@itsreefa/TikTok

The Vine energy of the ‘OK, I like it, Picasso’ TikTok

'Man snuck his phone into his dream.'

 

Audra Schroeder

Internet Culture

Posted on Feb 11, 2022   Updated on Feb 28, 2022, 9:26 am CST

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That One Sound is a weekly column from senior internet culture writer Audra Schroeder that explores the origin of popular sounds heard on TikTok. Suggestions? Tips? Email audra@dailydot.com

There are a lot of TikToks that people say have Vine energy, but this week’s fits the description. Let’s look into a sound that exists because someone asked: “What’s this?”

The sound

The sound is a conversation between two people; the person filming asks, “What’s this?” and someone says “It’s a art project.” He responds, “OK, I like it, Picasso.”

Since early January, it’s been used in thousands of TikToks that stretch the definition of art project.

@annaxsitar

why are they always their “favorite pics” too????

♬ Whats this I like it Picasso Yeah datway – ReefaTV
https://www.tiktok.com/@mr_mayonnaise_/video/7055425578530245934

Where’s it from?

The sound comes from itsreefa, and the TikTok now has more than 35 million views. In the clip, he shakily approaches a car that appears to be wrapped in tin foil, and the person who says “It’s an art project” is clad in a purple dress that resembles a Slinky, a green glove, and an orange wig.

One of the top comments is “normalise being curious.” Another states, “Vine absolutely couldn’t handle this.”

https://www.tiktok.com/@itsreefa/video/7052366362907266310?is_from_webapp=1&sender_device=pc&web_id6891292833719813638

Another TikTok shows the art car in motion, with the person in the purple dress on top of it. That’s apparently Rosa Tralee, aka Patrick Scullion, a drag performer and artist from Belfast, Ireland.

https://www.tiktok.com/@fears____/video/7052606300710014214

Sound off

Since Jan. 12, the sound has been used in more than 143,000 TikToks. And, of course, it’s been picked up by brands: Both Microsoft Windows and Tampax used the sound.

https://www.tiktok.com/@tampaxofficial/video/7056779176015121711

The Daily Dot reached out to itsreefa for comment.

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*First Published: Feb 11, 2022, 8:05 am CST