nutella riots

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Nutella discount spurs riots in France, ridicule online

Nutella is delicious but probably not worth fighting over.


David Britton

Internet Culture

Posted on Jan 26, 2018   Updated on May 22, 2021, 3:11 am CDT

Brawls broke out in French grocery stores this week after supermarket chain Intermarché offered jars of Nutella at a 70 percent discount.

The popular chocolate-and-hazelnut spread usually sells for 4.70 euros ($5.85 U.S.) a jar, but during the sale, prices were reduced to 1.41 euros ($1.75 U.S.). This, apparently, was too much for some people to handle. Consumers knocked over displays, screamed, pushed, and in some cases, threw punches to load up on jars of their favorite treat. There were even reports of police being called to a least one store to break up fights.

You can’t have a riot over a dessert condiment without people posting their hot takes on Twitter.

“We want to clarify that the decision for the special offer was taken unilaterally by Intermarche,” Ferrero, the company that makes Nutella, said in a statement. “We regret the consequences of this operation, which created confusion and disappointment in the consumers’ minds.”

No word on how this will affect the company’s “World Nutella Day,” which is Feb. 5.

The sale was meant to last until Saturday, but most stores have already sold out of the spread.

H/T Bloomberg

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*First Published: Jan 26, 2018, 3:09 pm CST