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The popular chocolate-and-hazelnut spread usually sells for 4.70 euros ($5.85 U.S.) a jar, but during the sale, prices were reduced to 1.41 euros ($1.75 U.S.). This, apparently, was too much for some people to handle. Consumers knocked over displays, screamed, pushed, and in some cases, threw punches to load up on jars of their favorite treat. There were even reports of police being called to a least one store to break up fights.
You can’t have a riot over a dessert condiment without people posting their hot takes on Twitter.
nutella is the new bitcoin— Sylvain (@Sylvqin) January 26, 2018
Will the #Nutella riots spread?— Eleanor Johnston (@elstopbanana) January 26, 2018
What struck me about the #Nutella riots is how much they charge for it in France. Build the Boris bridge, we bring Nutella, they bring wine, we'll meet and swap in the middle— Tom Clarke (@essextc) January 26, 2018
“We want to clarify that the decision for the special offer was taken unilaterally by Intermarche,” Ferrero, the company that makes Nutella, said in a statement. “We regret the consequences of this operation, which created confusion and disappointment in the consumers’ minds.”
No word on how this will affect the company’s “World Nutella Day,” which is Feb. 5.
The sale was meant to last until Saturday, but most stores have already sold out of the spread.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.