Why Martha Stewart is the normcore queen of Instagram

Marth Stewart in Instagram camera

David Shankbone/Flickr (CC BY 2.0) | Remix by Jason Reed

Now this is living.

Martha Stewart is not an ordinary person by any means. The lifestyle magnate, convicted felon, and famed roaster has led several lives, but her behavior on social media has frequently been called into question. In 2013, for example, Stewart was shamed by the Internet at large for sharing “disgusting” food photos on Twitter.

But as she’s done countless times before, Stewart has managed to reinvent herself in a noteworthy way. She has transitioned from Twitter nightmare to the normcore queen of Instagram

Let’s examine the evidence, starting with her username: Marthastewart48. In an age where parents reserve Gmail addresses for their children, Stewart bucks the branding trend by adding a “48” to her name. It’s completely anonymous.

Her photo? The default gray headshot. If you were expecting a smiling shot of the septuagenarian, or maybe a pic of her grandson, you will be disappointed. Martha is an egg (probably one lightly boiled for seven and a half minutes to pure perfection).

And her caption work is the stuff of legends. Let’s examine this shot she posted before an appearance as a guest host on The View.

Harry connick jr is a guest on the view today where I am guest hosting with whoopie, rosie , Nicole and raven stone

A photo posted by Martha Stewart (@marthastewart48) on

Not Raven Symoné, but “Raven Stone.” Subtle shade? Maybe! The shot is Martha’s signature style—candid, filterless, and horribly lit. Look at the death in Harry Connick Jr.’s eyes. It’s spectacular.

Last week, she showed off more skills backstage at a Time magazine gala with this photo of Kanye West.

A rare smiling portrait of Kanye west at the Time 100 celebration I took this backstage before his performance

A photo posted by Martha Stewart (@marthastewart48) on

There’s slight humblebrag going on here, but the plain shot deflects that. A thirstier star would have taken a selfie with West or asked him to pose for the picture. Martha, ever the photographer, captured the rapper in his natural element and pure thoughts.

Purity is an ongoing theme in Martha’s posts, as this grainy shot of a Maine eagle flying in a perfectly clear blue sky attests:

A Maine eagle soaring over Little Long Pond this morning.

A photo posted by Martha Stewart (@marthastewart48) on

And to rebuke her critics, Stewart has kept her food photos plain. Check out this shot of a “1995 rose champagne”—surely insanely expensive—where the glasses appear almost empty:

Rose champagne 1995 from dom Perignon served with a Thai soup delicious

A photo posted by Martha Stewart (@marthastewart48) on

Or this plain-ass lunch she had delivered to her desk:

A delectable lunch was just delivered to my office Perfectly cooked halibut city’s and green salad

A photo posted by Martha Stewart (@marthastewart48) on

Halibut and “green salad.” Freaking nice. No gratuitous, goopy cheese shots or extra-bloody burgers here. This is clean, normal food, and she wants her audience to understand that her life doesn’t need any fancy editing. 

She is Martha, she is a god.

Photo via David Shankbone/Flickr (CC BY 2.0) | Remix by Jason Reed 

Myles Tanzer

Myles Tanzer

Myles Tanzer is a former contributor to the Daily Dot with an emphasis on technology and viral news. He is currently the Fader's news editor, having previously written and edited for Vogue, BuzzFeed, and Gawker.