The subtle Twitter link that ties LeBron James to the Cavs

LeBron James, Cleveland Cavaliers players, Jay Z, and a Mexican drug cartel have a strange thing in common


Ramon Ramirez

Internet Culture

Published Jul 9, 2014   Updated May 30, 2021, 11:56 pm CDT

LeBron James may very well return to one particularly salty, Comic Sans-loving hometown employer, if a new Twitter trend is any indication.

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Cleveland’s CBS affiliate reports Wednesday that there’s a 90 percent chance James returns—on the day that he’s slated to meet with Miami Heat team president Pat Riley in Las Vegas. ESPN NBA beat reporter Chris Broussard put his reputation on the line, casting his dice in Cleveland’s corner as well.

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Cavs also pursuing Mike Miller, according to @Chris_Broussard, who now puts Cavs chances of landing LeBron at 85%.

— SportsCenter (@SportsCenter) July 9, 2014

Cue the impatient conspiracy theorists.

Twitter thinks that James and Cleveland Cavalier young guns Kyrie Irving and Tristan Thompson are hiding imminent intentions in plain site. It’s surface logic, sure. Notice some familiar language strewn across their respective bios?

LeBron James:

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Kyrie Irving:


Tristan Thompson:

Tristan Thompson twitter bio.jpg

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All three feature “La Familia” on their Twitter bios. Could this be some shadow coordination among an elite group of black market hoops mercenaries? That’s highly unlikely.

According to Complex, James has used “Amongst La Familia” in his bio since 2012, while Irving and Thompson have used the language since 2012 and 2013, respectively. That said, James did recently remove his Miami Heat affiliation.

It’s probably a post-Jay Z bit of lingering slang. Jay’s massively popular 2000 clique rap LP, The Dynasty: Roc La Familia was, simply, a swag-dispensing classic. There are an immeasurable number of “La Familia” inside jokes among hip-hop fans, and it’s a term that hasn’t budged from the rap lexicon in 14 years.

Try telling that to Twitter.

Yeah Lebron going back to Cavs #lafamilia

— VAR EZ (@ThisIsVarEZ) July 9, 2014

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Lebron deleted” heat forward” from his description on twitter an has “la familia”, Kyrie Irving has the same “la familia” in his description

— Chri$tian (@CrbMiz) July 9, 2014

Lebron took out everything about Miami out of his bio and now him and kyrie both have “la familia” in their bios….

— JV (@bawb4wbaw) July 9, 2014

LeBron, Tristan Thompson & Kyrie Irving Have “LaFamilia” In Their Bio’s. That’s NO Coincidence

— Barry (@Yea_She_DTF) July 9, 2014

Now back to the Decision: 2014. 

Photo by Keith Allison/Flickr (CC BY-SA 2.0) 

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*First Published: Jul 9, 2014, 3:53 pm CDT