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BTW

Kylie Jenner, the youngest member of the Kardashian-Jenner clan, surprised the world this week when she announced that she’d given birth to a daughter named Stormi Webster.

Every fact Kylie shares about her new baby has inadvertently become a meme at this point. Jenner’s pregnancy was kept under such uncharacteristic wraps from the media, and no details about Stormi’s birth were revealed until the release of a surprise announcement video, so basically all anyone knows at this point is that this baby was born and that her dad is Jenner’s boyfriend Travis Scott. But that hasn’t stopped Jenner’s fans from propelling the birth announcement to the most-liked Instagram photo of all time in less than a week. Between the name reveal and the image of Stormi’s tiny hand, Twitter and Instagram have found enough material to work with.

First, there are the people noticing that the next generation of this celebrity family’s babies is basically a weather report:

Then there are the people spotting the potential of a branding tie-in for the baby’s first photo:

Is this a matte or a creamy? (@alexirabin) #Stormi #KylieJenner

A post shared by Claudia Oshry Soffer (@girlwithnojob) on

Portia and I love our new art.

A post shared by Ellen (@theellenshow) on

Like her mother before her, Stormi is viral.

Christine Friar

Christine Friar

Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.