A Kansas State University needed a break after his car was allegedly broken into before Halloween. Kit Kat responded with 6,500 of them.
Hunter Jobbins claims that someone entered his unlocked Toyota Camry on Oct. 30 after he stepped away for a few minutes, but instead of making off with the vehicle, the assailant just took a Kit Kat bar from the cup holder—and apparently left behind a scribbled apology.
Left my car for maybe 15 minutes in front of the dorms and I come back to this. College man pic.twitter.com/KlDx5BtXLX
— Hunter Jobbins (@jabbins) October 30, 2016
After the tweet went viral, Kit Kat promised to replace the treat.
But the company did one better than that. It filled his car with 6,500 Kit Kat bars.
— K-State Alumni Assoc (@KStateAlumni) November 3, 2016
It’s such a sweet story one can’t help but think it’s a viral marketing stunt, but Jobbins did seem genuinely grateful for the gesture.
— Hunter Jobbins (@jabbins) November 4, 2016
H/T Huffington Post