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‘Kale Salad’ is Twitter’s vigilante for stolen memes and viral tweets

Serving Twitter vindication circa 2016.


Samantha Grasso

Internet Culture

Posted on Feb 10, 2017   Updated on May 25, 2021, 12:46 am CDT

The internet’s open nature is a blessing and a curse, and Twitter is a perfect example of this give-and-take at play. 

On one end of the content spectrum, the ridiculous, Zola-style tweet threads and viral photos provide hours of entertainment. But there are countless “parody” accounts like @Dory, @Tina and others water that down comedic gold and steal the likes and retweets the originators rightfully deserved.

That’s where Samir Mezrahi, a.k.a. Kale Salad, comes in. 

Mezrahi’s account is a Twitter vigilante. Kale Salad finds the original tweets of replicas that these cheap accounts have ripped off and shares them for the Twitterverse to admire.

In an interview with Paper, Mezrahi, who’s worked on social teams for BuzzFeed and the Dodo, said he started the account as a way to reward content creators and properly credit their work. 

To find original tweets, Mezrahi uses Twitter’s search feature and sometimes looks through the copier’s video URL to see if it contains information from the source. He also receives tips from followers.

“I’ve received some thanks,” Mezrahi told Paper. “Sometimes people send me their own tweets that have been taken and they always appreciate the retweet.” He said he’s been surprised at how happy people have reacted to the premise of Kale Salad. 

“It’s also been interesting to see people who’ve had their tweets stolen in the past, months or years back, looking for some sort of ‘vindication’ since it was taken,” Mezrahi said.

Read Paper‘s full interview with Mezrahi here.

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*First Published: Feb 10, 2017, 7:37 am CST