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These photos suggest a narrative in which Leto saw the jacket on a model, coveted it, and turned it into his signature piece. He’s a rich man with an allegedly huge penis, and yet he retains an innocent sense of wonder when it comes to fashion. This is pretty relatable! He’s making the same face we plebs make when we see edible food or potable water.
But it took less than a day for Leto to crush the meme, and, along with it, everyone’s hopes that he could be nice and cool.
“The thing about the photo is—I’m going to be honest with you—I was actually making a face at someone across the runway,” he said.
He did admit that he has “that feeling with most things [Gucci] makes,” but he was insistent upon crushing VF staff writer Kenzie Bryant’s meme dreams.
“Maybe I’ll just go on believing that it was a moment of joy,” she told him.
But the Joker™ was not laughing.
“Or you could tell the real story,” he said. “That would be interesting.”
The joke, perhaps, is on him. On the internet, perception is pretty much all we’ve got. Forget it, Jared, this is memetown.
All of us may choose to ignore Leto’s thin “saw a friend” alibi and go on believing that he was jumping out of his seat with excitement over a Gucci Cloak of Elvenkind +2, but we’ll never again be able to believe that he is an amiable fun-enjoyer.
You see, Jared? This is why nobody wants to hang out with you.
Truly, the day the laughter died.
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.