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SXSW ’22: Jack Conte, CEO and co-founder of Patreon, hates advice

‘F*ck advice! It doesn’t work.’


Grace Stanley

Internet Culture

Posted on Mar 11, 2022   Updated on Jul 26, 2023, 6:09 pm CDT


This story was originally published on Passionfruit.

Jack Conte might seem like the perfect person to give you advice for building an online community. The CEO and co-founder of Patreon has attracted over 200,000 creators to the fan-to-creator subscription platform, and also helped attract viral success on YouTube for two bands, Pomplamoose and Scary Pockets.

But in fact, Conte passionately despises advice.

So much so, that at his SXSW panel titled “Creating in a Shit Storm” today, he told listeners to shout “Fuck you, Jack!” every time he stuck his finger in the air, cleared his throat, and gave advice. 

In Body Image

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*First Published: Mar 11, 2022, 2:31 pm CST