In 2017, you’re only worth how many likes you get on your Instagram posts.
That’s at least how it feels most of the time. And one guy isn’t ashamed to show his desire for the internet’s acceptance and appreciation—or at least he’s masking his neediness with an incredibly petty “like”-tracking system.
“I have noticed that although I have 300 followers, I am not receiving 300 likes on my photos,” Instagram user @SahibCantSingh wrote in October. “I’m not sure if this is being done intentionally or if these ‘friends’ are forgetting to click ‘like’. Either way, I’ve had enough.”
The self-proclaimed “aspiring cyber bully”—seriously, check his bio—said he compiled a spreadsheet of every follower he has who have “forgotten” to like his recent posts.
“After 2 consecutive strikes your name is automatically highlighted (shown in red) and I am immediately notified,” he said. “3 consecutive strikes and you can expect an in-person ‘consultation.’ Think about your actions.”
Poor guy probably didn’t get the memo back in 2016 that Instagram implemented an algorithm, so his followers probably don’t even see his posts. The social media platform said previously that users miss on average 70 percent of the content on their feeds.
Obviously, the internet thought the whole thing was pretty funny.
I aspire to be this petty about social media pic.twitter.com/4zM8Izx9hL— Gene Park VII Remake (@GenePark) November 30, 2017
This could single handedly land him a good job if it didn't make him look like a massive ass to work with— Luke Jacob (@brightqwerty12) December 1, 2017
Damn, I didn't know the spreadsheet shaming tactic was an option! This guy is like the DaVinci of social network maintenance.— Roland Dodds (@RolandDodds) December 1, 2017
A couple users also pointed out that Singh is a comedian, so this post was possibly just a joke.
Either way, he now has 48,000 followers, so it’s probably harder for him to keep up with his spreadsheet now.