Horia Varlan/Flickr (CC BY 2.0)

How the whitest brands on Twitter will probably celebrate Cinco de Mayo

The racism will go 0 to 100 real quick.


Gabe Bergado


Miles Klee

Internet Culture

Published May 5, 2015   Updated Jun 23, 2020, 7:05 pm CDT

Cinco de Mayo has arrived, and you know what that means: brands struggling to figure out how they can market their products through a veneer of appropriated Mexican traditions and lazy stereotypes!

That one or two social media teams will step out of line with their contrived holiday marketing is inevitable. Just check out our compilation of the biggest brand fails on Twitter from 2014. Who could forget this timeless gem from Dave & Buster’s from last November?


But why wait to see what clueless low-level social media strategist screws up? We have a pretty good idea of the horrible things some companies might tweet for the occasion, and we used Photoshop to create this cautionary tale. 

Photoshop by Jason Reed

Photoshop by Jason Reed

Photoshop by Jason Reed

Amen to that! I’m about ready for a margarita.

Editor’s note: This article has been updated for clarity. 

Photo via Horia Varlan/Flickr (CC BY 2.0)  

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*First Published: May 5, 2015, 10:00 am CDT