Roi Fabito, aka Guava Juice, shares why he chose his latest projects, including an animated web series and NFT collection

This story was originally published on Passionfruit.

We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.

This week, we spoke with Roi Fabito, aka Guava Juice, via email. Fabito is known for his YouTube channel, which boasts over 16.8 million subscribers and showcases comedy skits, challenge videos, “bathtub experiments,” and more. 

Prior to being known as Guava Juice, Fabito was popular in the early 2000s for being a part of a YouTube comedy duo known as Wassabi Productions. Wassabi Productions attracted millions of followers and billions of views for comedic parodies, skits, and memorable characters. In 2016, Fabito decided to part from the duo to pursue a solo career, leading to the birth of Guava Juice. 

Today, Fabito’s larger-than-life personality and family-friendly style of comedy has attracted a die-hard fanbase of kids, young people, and parents to the Guava Juice brand. Guava Juice has become a multi-million dollar social media empire across YouTube, TikTok, Instagram, Facebook, Twitter, leading Fabito to work with brands like LEGO, Nickelodeon, Mattel, and NBC Kids. 

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