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This @dril joke about the Keebler Elves brought Nazi chaos to Weird Twitter

What level of irony are you on?


Jay Hathaway

Internet Culture

Posted on Jul 6, 2016   Updated on May 26, 2021, 12:15 pm CDT

Some of the funniest Twitter accounts—especially in the loosely defined group of chuckleheads that’s become known as Weird Twitter—are covered in layers of rich, delicious irony. When you can’t tell if they’re joking or not, it’s safer and more entertaining to err on the side of humor. 

But if your favorite account made an anti-semitic joke, what would you do? 

Some people think @dril, the endearingly dysfunctional Twitter persona with a blurry Jack Nicholson avatar, is an actual Nazi because of a crack he recently made about cookie-company mascots the Keebler Elves. Or maybe they’re just on another level of irony, performing faux-outrage. Hard to tell with Weird Twitter! Either way, the controversy has consumed one of the only funny accounts on that website, so let’s take a look at what happened.

In early June, brought public awareness to the rise of (((echoes))), the white supremacist practice of putting triple-parentheses around Jewish names online as means of marking people for harassment. Echoes are like emoticons for anti-semites, and they were quickly condemned by Jews and goyim alike. 

The etiquette around this very 2016 expression of bigotry isn’t quite clear yet: Can a non-Jew apply the (((echoes))) to his own name as a show of allyship? Is it OK to use the parentheses in a joke at the white supremacists’ expense? There’s no clear consensus.

On the one hand, you have the people making the jokes. On the other, this argument:

And so @dril did a cannonball into these murky waters with this tweet: 

If you’re on Irony Level 0, @dril’s writer—or, rumor has it, writers—really thinks the fictional Keebler Elves are supposed to be Jewish, and is boycotting them because he is a Nazi.

But @dril has never even heard of Irony Level 0. His most popular tweets are flailing, self-deprecating jokes: 

Most people, especially @dril fans, understand that these are jokes. The problem is that Irony Level 0 is where the real anti-semites and white supremacists live. They don’t know he’s kidding, and they sense an ally.

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Joining them on Level 0 are the well-meaning, presumably unbigoted people who also think @dril is a racist but aren’t happy about it.

Moving up to Irony Level 1, we find those who realize @dril was joking but don’t think the joke was funny or worthwhile. This is a fine and fair position to take, but it’s unfortunately made them a target for @dril’s newfound white pride fan base.

On Level 2, check out most of Weird Twitter: they’re jokingly attacking @dril for being “a literal Nazi,” although they understood and probably laughed at the joke.

Meanwhile, @dril is chilling on Irony Level 69, playing the whole thing for laughs (though it’s somewhat uncomfortable to watch):

So is @dril—or one of the people who writes him, or whatever—actually a Nazi? No. He just loves “feeding the trolls.” If you think the original joke was beyond the pale, you have a couple of options: You can confront a Twitter parody account, giving him fuel to keep the controversy going, or you can unfollow. 

Just don’t tell @dril to log off. He will never log off. 

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*First Published: Jul 6, 2016, 10:03 am CDT