Start hoarding cartons of milk just in case, because Doritos Roulette is coming to the United States—and it’s going to set some mouths on fire.
The Roulette bags of the beloved junk food contain mostly your standard, nacho cheese-flavored chips, but one out of every six is a super-spicy chip just waiting to make your eyes water. Talk about trust issues.
This diabolic gimmick has made the rounds in the global market, debuting in Mexico back in 2012 and coming to Canada last year. According to AdAge, they’ll be available for Americans to munch on for about 12 weeks.
“It is something that consumers will look forward to and we’ll put a new twist on it every year,” Frito-Lay VP-Senior Director of Marketing Jeff Klein told AdAge. Doritos Roulette bags are planned to be like McDonald’s Shamrock Shakes or Starbucks’ Pumpkin Spice Lattes, products that might not be sustainable for a whole year.
Good luck, fellow Americans, and we’ll see you in the hospital burn ward.