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Dentistry advertising is a tricky business. Nobody enjoys going to the dentist, so it’s a blatant lie to advertise a dentist’s office as a fun and cool place to be. This YouTube commercial does a pretty good job, though.
Instead of using stock footage of people with shiny teeth running through fields and eating health food, the office of Dr. John K. Sudick, DDS, created a techno track using noises sampled from his surgical activities. Dental drills, the sound of a latex glove snapping against a wrist—it all works surprisingly well.
This is a very Dad Humor ad, starring a middle-aged guy reveling in his own dorkiness to promote dental hygiene. We kind of love it.
Photo via JohnKSudickDDS’s channel/YouTube
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested. Follow her on Twitter: @Hello_Tailor