cliff tan of dear modern

Courtesy of Cliff Tan/Dear Modern Cole Mitchell

Cliff Tan’s TikTok videos will make you want to rearrange your entire life

'Within half a year I have seen more projects than I ever would dream of in my whole life.'


Daysia Tolentino

Internet Culture

Posted on Oct 7, 2021   Updated on Dec 8, 2023, 2:04 am CST


This story was originally published on Passionfruit.

Cliff Tan, the 33-year-old London-based architect behind the firm Dear Modern, started posting feng shui TikTok videos for fun. Over the past 10 months, however, the response to his TikToks has completely transformed his work and his business. 

Tan creates educational, and at times seemingly impossible, feng shui and interior design videos. Using a pen, paper, and model furniture, he shows viewers how to place furniture in order to optimize space and have the best chi (energy) flowing through a room. His first viral TikTok posted in January, a video about how to place a bed in a room, currently has over 7 million views. (Spoiler alert: the command position is always the answer.) Today, he has 1.4 million followers on the platform. He was surprised at how curious his audience was about feng shui and how many people had misconceptions about the practice.

In Body Image

Sign up for our Passionfruit newsletter for creator coverage like this:

Share this article
*First Published: Oct 7, 2021, 11:14 am CDT