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A brief history of catbearding, the most popular meme on Instagram

Depending on your taste in human-animal hybrids, #catbearding is hilarious or horrifying. Or both.

 

Kris Holt

Internet Culture

Catbearding is an awful, terrifying meme that’s taking over Instagram.

Or it’s utterly hilarious, depending on your taste in human-animal hybrids.

This is how you catbeard: Hold your cat up to your face, using the furry friend’s mouth to replace your own, creating a bizarre feline humanoid. 

The meme seems to have started a couple of years back, but has exploded in popularity over the last few days with hundreds of pictures posted. The first use of the #catbeard hashtag was on Feb. 18, 2011, and the first use of #catbeards was July 12 last year. 

A massive coalition of sadists have imposed their catbearding on others over the last couple of days. In addition to the Instagram tag #catbeards, there are now #catbearding and #catbeardswag. A few dedicated accounts have cropped up to capture the craze: @catbeards, @catbearding, and @catbeardswag.

The latter of those suggests it is the sole resource of “cat bearding done right.” For my money, every instance of catbearding is wrong.

Photo by @mrgwincredible/Instagram

Photo by @82keenan/Instagram

Photo by @janicelxh/Instagram

Photo via @catbeardswag/Instagram

Dog-lovers, none too pleased by this invasion, tried to take over the meme with dog beards. 

Photo via @catbeards/Instagram

Photo by @patylayne/Instagram

Photo by @lkrh/Instagram

Not everyone was successful in creating a seamless blend of person and cat. Thanks to the #catbeardingfail tag, we see the attempts that didn’t quite work.

Photo by @coreyradio/Instagram

Photo by @dmuffinman/Instagram

Even those who don’t have cats are taking part.

Photo by @evelynmala/Instagram


Main photo by @gervynmoh/Instagram

 
The Daily Dot