This article was originally published on Passionfruit.
YouTube is the place to go to learn about almost everything. But while most socially acceptable content remains available and searchable, some topics, like cannabis, are scarce.
Cannabis has become much more acceptable today, with the United Nations estimating over 209 million people smoke grass. Though smoke shops and dispensaries open in legal states around the country at a record rate, the online space has yet to keep up.
YouTubers who create cannabis content, colloquially referred to as “weedtubers,” struggle to make monetized content and understand YouTube’s harsh ad-focused environment. Creators told Passionfruit that YouTube’s algorithm and terms of service are confusing and seemingly sporadically enforced when it comes to drug-related videos.
