brus griffon dog used car salesman

Screengrab via Steph Stuff/YouTube

This little dog in a suit wants to sell you a used car (it’s not his car)

It's not his car.


Jay Hathaway

Internet Culture

Published May 24, 2017   Updated May 24, 2021, 1:20 pm CDT

Brus Griffin is wearing a suit. Brus Griffin wants to get you into a used car today. You can have the car for an extremely cheap (possibly illegal) price, because Brus Griffin can’t read.

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Also, Brus Griffin is a dog.

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“Brus” is actually a Brussels Griffon named Mr. Griff. His owner bought him a child-sized business suit for $4 at a thrift store, and she noticed it made him look remarkably like a used car salesman. The logical next step was a fake commercial on YouTube.

With his first video lighting up Reddit‘s hugely popular r/videos subreddit, Mr. Griff is suddenly a star. It didn’t happen overnight, though. He’s been posing in the suit (and other costumes) for months on Instagram, where he definitely has more followers than you.

And he knows memes. Here he is reacting to a fidget spinner:

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and reenacting the “confused math lady” meme:

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It’s 2017, and you can still make your dog famous on the internet.

Who says the American dream is dead?

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*First Published: May 24, 2017, 11:58 am CDT