What in the Bripe is this coffee gadget everyone’s making fun of?

Nobody understands the point.

Sep 12, 2017, 12:00 pm

Internet Culture

Jay Hathaway 

Jay Hathaway

bripe coffee brewing pipe

Photo via Briping.com

Do you ever run out of coffee while you’re on “the go,” and wish you had a portable brewing device that looks like a copper pipe, so you can enjoy freshly brewed coffee while looking like an old-timey steampunk smoker? Of course you don’t. But Bripe exists anyway, and Weird Twitter is mystified by it.

Podcaster and good tweeter Mark Popham brought Bripe to the internet’s attention Tuesday morning, and the reaction was 50 shades of “What the f**k?” The product bills itself as a “portable coffee brew pipe,” but many struggled to understand what that means and why it’s supposed to be good.

https://twitter.com/vickorano/status/907613607973855232 https://twitter.com/Convolver/status/907610558005948416 https://twitter.com/bowtiednomad/status/907622400216498176 https://twitter.com/gryphoneer/status/907616482246496259 https://twitter.com/turnageb/status/907607351582175233

The Bripe website is “briping.com,” implying that “Bripe” is supposed to be a verb, like the much-maligned “vape.” But vapes at least have an advantage over traditional cigarettes. What does Bripe have over, say, a travel mug? Or a coffee shop? Well, here’s one possibility:

https://twitter.com/Mattzors/status/907607946590396416

Sold. I will take one of your finest artisanal Bripes, please.

Seriously, though: There have been some positive reviews of the Bripe, although the process for portable brewing coffee seems complicated and easy to screw up. The last thing I want to do before I’ve had my coffee is operate a handheld torch. But if you’re hanging out by a waterfall in the jungle with no other way to get your caffeine fix, you’ll probably wish you had one.

Despite his bemusement at the Bripe’s existence, Popham thinks he might want one. At the very least, he’s offering to give it a fair review.

Please send him one, Bripe founders. Weird Twitter demands answers to its burning Bripe questions.

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*First Published: Sep 12, 2017, 12:00 pm