If you’re ever in Carlisle, Pennsylvania, you could do worse than eat at a little gastropub called Brick Kitchen & Bar. It boasts a 4.4 rating on Google and a respectable 3.5 on Yelp, with many satisfied customers to its credit.
But you can’t please everyone all of the time, and how a restaurant handles criticism can sometimes be as important as the service or food itself.
Oh, you’re really… doing this. The whole “actually I’m glad we’re in a fight and you’re the one who looks stupid” maneuver. Because it’s always smart for a place of business to start spouting off at a Twitter egg. Yep, you got it.
That deafening silence from Brick over this stretch of comments can only mean one thing: Someone is coming down hard from the high of verbally abusing strangers on the internet. Happens to the best of us.
LOL, you did not. You did not just call your rogue employee a “hacker” and try to sweep this all under the rug with a paragraph of half-assed positivity. I refuse to believe that you thought this would actually work.
Hold on. Did you delete your entire Facebook page after this happened? Shit, you totally did. Amazing. That is just A+ damage control. Or would have been if, you know, we didn’t have all the screenshots above.
We’ve reached out to Brick Kitchen & Bar for comment on this whole kerfuffle and will update if and when we hear back. Meantime, I guess the takeaway here is that bullying never helps a brand, and if you do end up eating at Brick Kitchen & Bar, uh, maybe stick to the appetizers.
Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions, and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'