Brianna Wu, the game developer and activist who is now running for Congress, unveiled a potential new logo Wednesday. To say the internet is roasting it is a tremendous understatement. A design hasn’t been this creatively, viciously critiqued since Under Armour released the much-maligned Curry 2 Low ‘Chef Curry’ shoe nearly a year ago.
Here’s what Wu’s idea for a bumper sticker design looks like, in a now deleted tweet:
And here’s what people are saying about it:
https://twitter.com/jimpjorps/status/852217628500389888
https://twitter.com/bransonbranson/status/852216618390347776
https://twitter.com/jimpjorps/status/852216206799065088
LMFAO fitting that Brianna Wu will use a log fit for a 70s acrid rock band in her bid to be congressperson for the moon pic.twitter.com/BSqvbwSRY4
— 忍者の神 Marxist-Yeagerist ⌬ (@delmoi) April 12, 2017
https://twitter.com/aurahack/status/852215452524834816
https://twitter.com/neonwhite900/status/852208524264448002
https://twitter.com/Good_Guy69/status/852214990010548224
The savage roast-a-thon seems to have begun when Zack Parsons, a Something Awful writer and centerpiece of Weird Twitter, retweeted the logo:
holy shit aaaahhha https://t.co/vLvBVbkC1z
— Gain of Function Researcher (Very Sloppy) (@sexyfacts4u) April 12, 2017
The sick burns aren’t coming from Gamergaters, the group of misogynistic gamers and 4chan denizens that’s been harassing and threatening Wu since she stood up to them in 2014. They’re mostly coming from the segment of Weird Twitter that’s best equipped to spend dozens of tweets comedically trashing a design on aesthetic grounds.
It’s reminiscent of the time Something Awful veterans Jon “Fart” Hendren and David “Arr” Thorpe got into a Twitter feud over Hendren’s monumentally ugly sneakers. The Comedy Roast of Fart’s Shoes went on in earnest for eight months and is still occasionally revived when someone remembers how funny it was.
Well, Wu’s logo is now getting the same treatment as those hideous leopard-print Vans. It’s what Twitter does best.
https://twitter.com/fearwig/status/852221689337454596
And they’re not letting up:
https://twitter.com/boring_as_heck/status/852222740023042048
https://twitter.com/ali_west/status/852211791954419713
— K. Thor Jensen 🐀🐀 (@kthorjensen) April 12, 2017
i'm sorry this is actually fucking killing me pic.twitter.com/IO928SQTAL
— mr. “just joined a new forum” (@Papapishu) April 12, 2017
Wu hasn’t commented on the buzz around her potential logo, but she did delete the tweet Wednesday afternoon. She also posted this reply to someone who gently suggested it could be more legible:
The odds of using it are very low for that reason.
— Brianna Wu (@BriannaWu) April 12, 2017
It’s not a total waste if she doesn’t use it. A whole bunch of clowns on Twitter already have.