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Everyone’s talking about bepis.
We are quickly reaching peak bepis.
Bepis arose from a 2011 video on the classic YouTube channel Pronunciation Guide, which humorously mispronounced basic English words. Like “penis,” which, according to Pronunciation Guide, sounds like BEEP-iss.
Naturally, bepis became a weird internet dick euphemism.
Bepis meme origins
It appeared on Urban Dictionary in 2013 and had a major resurgence in early 2016 after being included as a running joke and swear-word replacement in the indie video game Undertale.
Undertale is a critical darling with a large cult following, and its creator, Toby Fox, seems to love the word “bepis.” It appears several times in the game and even more as a placeholder in some of Undertale‘s unused text:
Revival of the Bepis meme
The bepis revival was on, but it didn’t hit its peak until September 2016. There was a huge spike on the Google Trends graph, a giant bepis rising. Why? :thinking emoji:
In part, it’s because of this tweet by one of the only good accounts on Twitter.com, @papapishu (a.k.a. Kotaku video producer Chris Person):
Wow. OK, so this goes kind of deep. In various anime, characters drink soda that looks just different enough from major U.S. brands to avoid weird trademark issues. You can learn more about these “bland-name products” by going down a TVTropes.com rathole, but what you need to know is that they include Pippu, Cock-Cola, Dk. Pepper, and, most importantly for our purposes, Bepsi.
Yes, Bepsi. But here, Papapishu has cleverly changed the can to “Bepis” as a nod to the other meme.
Screwing with the names of sodas is a good Weird Twitter trope, too, though, not just an anime one:
*Cracks Diet Pepsi* Ahh…Refreshing Diet Peppi *Slowly Sips, Then Gulps, The Diet Pappo** Ahh, Diet Parpo. Thank’s To The Papor-Colla Corp.
— Jackson (@tree_bro) June 11, 2011
So drink your Bepis. Or your Pippu. or Parpo. It’s up to you. Just don’t bring me any goddamn Cole.
Along with Bepsi and Bepis, you should also know something about “pebis”—although there’s not much to know. It’s probably typo for “penis” that came about because “n” and “b” are adjacent on QWERTY keyboards, but it stuck around as an intentional misspelling that can be extremely funny.
For example, here’s a pebis thread from /s4s/, 4chan’s dedicated shitposting forum:
But the pebis grand prize has to go to this tweet from @bronzehammer :
Hi everyone this is Bronzehammer’s wife. Unfortunately BH died after flipping our minivan 40x while group texting “I’ve a small pebis”
— BH (@BronzeHammer) January 19, 2015
(Full disclosure, for the sake of ethics in pebis journalism: @bronzehammer once made a funny video for this very website.)
— ｂｒｅｎｄａｎ (@BrendanMHendo) August 20, 2016
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.