Apple toothbrush prank

Screengrab via Julius Dein

‘You almost don’t feel them in your ears.’

Apple’s new “wireless, effortless, magical” AirPods earbuds look a lot like limp cigarettes, but if you didn’t know better—and most don’t—you could be forgiven for mistaking them for wireless toothbrushes.

Enter YouTube prankster Julius Dein, who trolled a music festival in the U.K. with what appears to be the latest in Apple technology but is far from it. The results are as laugh-out-loud funny as any of Jimmy Kimmel’s sidewalk skits, and it’s a hilarious testament to the cult of Apple.

The good news: If you don’t feel like spending $160 after you inevitably lose your first AirPods, there’s a cheap alternative, and at least some people won’t even notice the difference. 

Austin Powell

Austin Powell

Austin Powell is the managing editor of the Daily Dot. His work focuses on the intersection of entertainment and technology. He previously served as a music columnist for the Austin Chronicle and is the co-author of The Austin Chronicle Music Anthology.