Article Lead Image

There’s a Rickroll hiding in Apple’s iOS 7 support

If you have questions about some new iOS 7 features, access Apple's support center online. That’s where Rick Astley is waiting for you.


Cooper Fleishman

Internet Culture

Posted on Sep 20, 2013   Updated on Jun 1, 2021, 6:02 am CDT

Apple unleashed its new mobile operating system, iOS 7, on the public this week. Not everyone likes it. It’s minimal, Helvetica-friendly, and so colorful one tech writer even lamented its “unmanliness.” One new feature is the Control Center, a pane of brightness and color controls you can access by swiping up on the home screen. If you need help figuring it out, you can access Apple’s support center online

And that’s where Rick Astley is waiting for you.

The Rickroll is one of the oldest pranks on the Internet. It’s a bait-and-switch: Click a link, and you’re redirected to Rick Astley’s 1987 hit “Never Gonna Give You Up.” Like most memes, it came from 4chan, and it’s now so mainstream even Apple uses it.

Well, a half-assed version of it. It’d be truly funny if clicking the screengrab sent you to YouTube.

H/T Reddit | Photo via Ranh/Flickr

Share this article
*First Published: Sep 20, 2013, 10:45 am CDT