There’s nothing better than making older people feel uncomfortable. Them’s just the facts, Jacks. And what better way to make the olds squirm in their compression socks than to make them deliver Gen Z slang in front of a camera?
Letting Gen Z write the marketing script
That’s exactly what countless businesses have voluntarily done in the recent TikTok “letting Gen Z write the marketing script” trend. In these clips, whipper snappers evidently fill a script full of extremely online expressions like “it’s giving,” “brat summer,” “very demure,” etc., for the much older spokespersons to deliver.
It’s an exercise that lands somewhere between “how do you do, fellow kids?” and “can you watch my boss for a second?”
Letting Gen Z write the marketing script examples
The results? They are mixed, with some being an absolute delight and others being an uncomfortable slog for all involved. Which are which? Only you can be the judge, dear reader.
Either way, most of the participating businesses are what you might describe as “aggressively local,” which gives each its own charm.
Here are some of the fruits of this cross-generational collaboration.
1. The Royal Armories Museum
@royalarmouriesmuseum Serving curatorial realness fr #armsandarmour #royalarmouries #museum #history #genz #historytok #museumtok #marketingscript ♬ Jazz Bossa Nova – TOKYO Lonesome Blue
2. The Northumberland Zoo
@northumberlandzoo Our Zoo Directors didn’t understand the assignment. #genz #genzmarketing #viral #fyp #funny #marketing ♬ Jazz Bossa Nova – TOKYO Lonesome Blue
3. The Abbey Bookshop
@theabbeybookshop Brian serving bookshop realness #bookshop #marketingscript #genz #booktok #bookfyp #booktokfyp #books ♬ original sound – The Abbey
4. Fyfield Manor Bed & Breakfast
@fyfieldmanor I can confirm she understood nothing she said #staycation #bedandbreakfast #snallbusiness #genz #oldhouse #uk ♬ original sound – Fyfield Manor B&B
5. Ayrshire Blinds
@ayrshireblinds Letting the Gen Z colleague write the marketing script. #genz #trending #sayless #verydemure #verymindful #ayrshire #blinds #genzlife ♬ original sound – Ayrshire Blinds
6. Shaker Auto Group
@shaker.auto.group I fear Ray understood the assignment too well 😌💅🏻✨ Check out the 2024 Jeep Grand Cherokee Overland at Shaker’s CDJR in Watertown, CT 🫶🏻 #genz #genzhumor #genzscript #dealership #fyp #dealershiptok #foryoupage #trending #sales #jeep #cdjr #grandcherokee ♬ original sound – Shaker Auto Group
7. West Coast Employment Lawyers
@westcoastemployment It’s a vibe ⭐️ #genzmarketing #genzslang #slang #workhumor #officehumor #lawyerhumor #marketingteam #corporatelife #corporatehumor #genzmemes #genzhumor #lawyers #lawyersoftiktok #lawyersontiktok #lawtok #lawyertok ♬ origineel geluid – no sound
8. The Fellas Studio
@thefellasstudios Did broski cook here?? #thefellas ♬ original sound – The Fellas Studios
9. Maven Roofing
@maven.roofing We back📣 #RoofersofTiktok #MavenRoofing #fyp #GenZhumor #GAF ♬ original sound – Maven Roofing
10. Damn Delicious
@damndelicious1 Our boss understood the assignment 🫡💅 #damndelicious #fyp #farmshop #biggar #homebaking #slayed #serving #lethimcook #marketingscript #genz ♬ This Is How We Do It – Montell Jordan
While the “letting Gen Z write the marketing script” trend appears to be a trend mostly embraced by British and European businesses, we’ll keep an eye on exactly how this trend continues to grow.
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