daisy ridley

Screengrab via Star Wars/YouTube

Mark Hamill and Daisy Ridley announce new ‘Force for Change’ campaign

An announcement 40 years in the making.

Apr 11, 2017, 9:16 am

Internet Culture

Michelle Jaworski 

Michelle Jaworski

Star Wars: The Last Jedi stars Mark Hamill and Daisy Ridley appeared on Good Morning America on Tuesday to unveil a new campaign 40 years in the making.

Some fans believed Hamill and Ridley’s announcement—first teased on Monday—would be to reveal the Last Jedi trailer for millions of anxiously awaiting fans. Others cynically thought they would be teasing the release date of the trailer, which many expect to drop during Star Wars Celebration this week. However, the appearance was more charitable as they announced a new Force for Change campaign on Omaze to benefit UNICEF and Starlight Children’s Foundation.

As they explained, they were launching a new campaign and giving fans the chance to win three grand prizes:

  • An overnight trip to Skywalker Ranch and Skywalker Inn with a private screening of A New Hope and a chance to view the Star Wars archives
  • A trip to the set of the untitled Han Solo movie with a chance to appear in the film
  • Attend the Last Jedi premiere with the cast and be among the first to see the newest Star Wars film

Donations start at $10 with fans able to obtain special items like T-shirts, posters, coins, character busts, and your own private screening of The Last Jedi.

Hamill and Ridley expanded on the grand prizes in a segment that’s as charming as you’d imagine.

Force for Change, which Lucasfilm first launched early into production for The Force Awakens, offered fans the chance to enter a drawing to win a trip to the Force Awakens set and receive a variety of special items. The initial campaign raised $5.26 million.

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*First Published: Apr 11, 2017, 9:16 am