Most people looking for a way to start over after a disastrous business incident—a way to prove to the public they’ve turned over a new leaf—probably wouldn’t go with naming their new business “So Attacked.”
But then, most people aren’t the creators of DashCon, the most notorious fan convention of 2014. The Internet spent a weekend in July boggling as details from the con floor unfolded. Fans were forced to cough up an additional $17,000 on the spot; guests like Welcome to Night Vale and Gingerhaze walked out after being refused accommodations and compensation, and volunteers found themselves suddenly stranded when the con reneged on covering their hotel costs. Then, when things started to fall apart, DashCon staff refused to give fans refunds for their badges or canceled convention events, instead offering them “an extra hour” in the now-notorious DashCon ball pit.
One of the co-creators of DashCon is an animation student named Cain Hopkins. Fans on Tumblr recently discovered that Hopkins has created a new company, So Attacked LLC, a reference to a popular recent Tumblr meme known for being hilariously passive-aggressive.
It’s not clear if the name is a wry reference to the Internet-wide backlash that DashCon received, or just an attempt to capitalize on the latest Tumblr catchphrase.
But the business name is just the starting point. Hopkins is also attempting to re-launch DashCon as an entirely new convention. He’s calling the new (old) con Emoti-Con, and billing it as a convention aimed at various Internet communities including both Tumblr and 4chan.
But by all appearances Emoti-Con is just DashCon in all but name. Much of the text on the Emoti-Con website seems to have been lifted directly from the DashCon website. The venue for Emoti-Con is the same as the venue for DashCon, and currently on the Indianapolis convention center website the confirmed listing for Emoti-Con just links to the DashCon website, which is no longer online.
Screengrab via Indianapolis Convention Center
The move seems to be an attempt to give DashCon a face-lift, though it’s not clear what will be different. Multiple skeptics on Tumblr noted that the con made a point of stating clearly that no refunds would be issued—just like last time.
Hopkins along with the rest of DashCon staff did attempt to apologize and explain what happened to create the maelstrom of failure the weekend of DashCon. But despite DashCon’s insistence that part of its problem the first time was an inexperienced staff that included minors, a mistake it claimed it wouldn’t be repeating, Hopkins himself is a junior in college.
Tumblr users are incredibly wary of the con. Amid the collective boggling and warnings flying around the Tumblr dashboard, a new parody Tumblr has already appeared to drive home the snark:
Applications are open for panelists at EmotiCon 2015! Spin doctors especially needed for the inevitable apology panel.