Thanos demands your silence.
In just a few short weeks, dozens of superheroes will collide in Avengers: Infinity War. Since fans have waited a decade for this moment, directors Anthony and Joe Russo are urging people who see the movie not to spoil it for everyone else.
Apart from what we’ve already seen in trailers and read, the plot of Avengers: Infinity War is being kept tightly under wraps. This isn’t necessarily new for Marvel Studios, which has garnered a reputation for the sheer levels of secrecy surrounding its films. But with so much on the line within the movie, the stakes are even higher. The Russo brothers won’t even screen the movie in full until the world premiere in Los Angeles. To mark the start of the press tour, the Russo brothers released a letter to fans telling them that Thanos—the villain of Avengers: Infinity War—demands their silence. (For additional effect, Thanos’ gauntlet is included in the photo, which curiously has light coming from three Infinity Stones.)
The actual tone of the letter is as far from Thanos as possible, with the Russo brothers asking fans that they adhere to the level of secrecy that everyone who worked on the movie has to avoid spoiling it.
“We’re asking that when you see Infinity War, in the coming months, that you maintain that same level of secrecy so that all fans can have an equal experience when they watch it for the first time,” they wrote. “Don’t spoil it for others, the same way you wouldn’t want it spoiled for you.”
The call from the Russo brothers—#ThanosDemandsYourSilence—is in a similar vein to #KeepTheSecrets, the hashtag used around the West End and Broadway productions of Harry Potter and the Cursed Child. Like with #ThanosDemandsYourSilence, #KeepTheSecrets urged fans who saw the two-part play early to keep what happened in it under wraps so fans who weren’t able to see it early wouldn’t be spoiled by the big reveals. With a major blockbuster 10 years in the making and the immense interest in what happens and who will survive the movie, it will likely be even more difficult to keep the portal closed once fans start to see Avengers: Infinity War.