Everyone remembers “The Dress” and how it ruined what should have been the viral media moment of the day, Llama Chase. Now, the rods and cones in our eyes are back at it with this purse. Is it blue or white?
Twitter user @whyofcorso posted a photo of their Kate Spade purse, which they say is blue. However, others are seeing white. It’s chaos.
It’s not blue is it?!
— Meesh (@VirtualBondGirl) October 4, 2016
that bag is whiter than an improv show audience.
— MotionToStrike (@MotionToStrike) October 4, 2016
@i_am_peterpan_ definitely seeing white.
— Bi_Laws (@Bi_Laws) October 4, 2016
this is a nice white purse, corso
— case face (@case_face) October 4, 2016
I see it white https://t.co/i4yzpj2Rd3
— William-Jose Velez Gonzalez (@williamjose) October 4, 2016
The optical illusion seems to be another example of how our brains take cues from our surroundings to tell us what colors things are. But @whyofcorso told the Daily Dot over Twitter DM that the bag is Kate Spade’s Cedar Street Hayden Bag in the color “Mystic Blue,” so it seems like this mystery is permanently solved.
But like, who even knows anymore? Our brains apparently mess with us like this all the time. How can we trust our own perceptions? What is reality? And will Kate Spade stock more of these if it goes viral?