kate spade purse

Photo via whyofcorso / Twitter

It’s not quite The Dress, but it’s just as frustrating.

Everyone remembers “The Dress” and how it ruined what should have been the viral media moment of the day, Llama Chase. Now, the rods and cones in our eyes are back at it with this purse. Is it blue or white?

Twitter user @whyofcorso posted a photo of their Kate Spade purse, which they say is blue. However, others are seeing white. It’s chaos.

The optical illusion seems to be another example of how our brains take cues from our surroundings to tell us what colors things are. But @whyofcorso told the Daily Dot over Twitter DM that the bag is Kate Spade’s Cedar Street Hayden Bag in the color “Mystic Blue,” so it seems like this mystery is permanently solved. 

Image via @whyofcorso

But like, who even knows anymore? Our brains apparently mess with us like this all the time. How can we trust our own perceptions? What is reality? And will Kate Spade stock more of these if it goes viral?

#TheDress is the most important meme in the history of the viral Web
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