fashion nova coronavirus

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Fashion Nova asks customers to spend their stimulus checks on its clothes

The retailer was instantly dragged.

Apr 16, 2020, 12:55 pm*

IRL

 

Samantha Shaps

People are dragging Fashion Nova after the retail company sent a message to customers encouraging them to spend their coronavirus relief stimulus checks on its apparel.

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The U.S. government began issuing stimulus checks Wednesday to qualifying individuals and families to cushion the economic blow from the coronavirus pandemic. As checks began to roll out, Fashion Nova sent a direct message to consumers pushing them to use the funds on its sale.

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“When That Deposit Hits…Save Up to 80% SITEWIDE. Use Code: STAYIN80. Shop ASAP,” the message said, according to BuzzFeed News. The message also included a link to the Fashion Nova website.

On Twitter, people criticized Fashion Nova and emphasized that the stimulus checks are meant to address financial hardships during a national crisis. They made memes, too.

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https://twitter.com/_aryanna1_/status/1250586810863869952?s=20
https://twitter.com/karennpineda_/status/1250508787401674752?s=20
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Others pointed out Fashion Nova is now selling face masks. “What a time to be alive,” one Twitter user said.

https://twitter.com/kathya_xo/status/1250503672980819970?s=20
https://twitter.com/loverboiisa/status/1250201424325197826?s=20
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On April 8, Fashion Nova announced on Twitter that it was teaming up with Cardi B to donate $1,000 an hour until May 20 to individuals impacted by the coronavirus.

Still, people are accusing the company of “prying on the weak” after Wednesday’s message.

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Fashion Nova did not immediately respond to the Daily Dot’s request for comment.

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H/T BuzzFeed News

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*First Published: Apr 16, 2020, 12:42 pm