- How to watch the 2019 Emmy Awards 1 Year Ago
- How to stream ‘Power’ season 6, episode 5 Today 4:00 AM
- Former developer at software company deletes his code to protest its ties to ICE Saturday 4:21 PM
- A mysterious website is doxing Hong Kong protesters and journalists Saturday 1:44 PM
- The best ‘Skyrim’ followers and how to get them Saturday 1:26 PM
- Why Joel Osteen gets cyberbullied every time Houston floods Saturday 12:40 PM
- How to stream Jets vs. Patriots in Week 3 Saturday 12:39 PM
- 10 indie dating simulator games you should be playing Saturday 12:31 PM
- How to stream Packers vs. Broncos in Week 3 Saturday 12:14 PM
- Saudi crown prince’s former adviser suspended from Twitter Saturday 11:57 AM
- How to stream Cowboys vs. Dolphins in Week 3 Saturday 11:57 AM
- YouTuber to pay restitution after a teen fan died copying her video Saturday 10:36 AM
- Antonio Brown sent ‘intimidating’ texts to an accuser, including a pic of her children Saturday 9:38 AM
- Facebook suspended tens of thousands of apps after Cambridge Analytica scandal Saturday 8:24 AM
- How to stream Browns vs. Rams on Sunday Night Football Saturday 6:00 AM
Facebook CEO Mark Zuckerberg teased a tantalizing bit of news ahead of the F8 conference keynote Tuesday. Amid continued privacy concerns of users, the social network plans to roll out a new privacy control called “Clear History.”
Clear History is essentially the cookie clearing setting you’re used to having for your web browser—but for Facebook. The feature will be a “simple control to clear your browsing history on Facebook,” according to Zuckerberg’s post. This includes items you’ve clicked on and your website visit history, among other things.
Today at our F8 conference I'm going to discuss a new privacy control we're building called "Clear History". In your...Posted by Mark Zuckerberg on Tuesday, May 1, 2018
When this capability rolls out, you’ll be able to see what information websites and apps are using to serve you Facebook ads. You’ll then be able to clear that information on demand or prevent Facebook from being able to track and store that data going forward.
Zuckerberg warns that, like when you clear cookies from your browser, it could negatively impact your Facebook browsing experience.
“Your Facebook experience won’t be as good as it relearns your preferences,” Zuckerberg warns.
Yeah, that’s OK, Zuck, but thanks for the concern.
Facebook has been under intense scrutiny since the public learned that through an innocuous-seeming Facebook quiz, data analytics firm Cambridge Analytica gathered data on roughly 87 million Americans and then used the data to help Trump’s presidential campaign.
Since then, Facebook has made an overwhelming overhaul of its privacy and security settings. Facebook hopes that by giving users greater control over their data, who sees it, and how it’s used, they’ll continue to use and trust the social network just like they always did.
Clear History is a step in the right direction. It’s possible that the move could even impact Facebook’s bottom line if a significant portion of users opt out of the lucrative ad-tracking that finances the social network.
Clear History isn’t yet available for Facebook users. It will roll out in the next few months. In the meantime, if you’re considered about your Facebook privacy and security, here are some good tips to follow.
Christina Bonnington is a tech reporter who specializes in consumer gadgets, apps, and the trends shaping the technology industry. Her work has also appeared in Gizmodo, Wired, Refinery29, Slate, Bicycling, and Outside Magazine. She is based in the San Francisco Bay Area and has a background in electrical engineering.