If there is one thing Twitter loves, it's taking a joke and driving it into the ground. Sure, it can get tiresome (like how the first response to any tweet that has the number "69" in it is always "nice"), but sometimes running with a joke can produce wonderful results.
Case in point: the people who turned the "Hollyweed" incident into one of Twitter's best memes in quite some time.
Now that is how you run a joke into the ground. I could read these all year.