Facebook video ads are coming, and here's how annoying they'll be

The truth about stop-and-frisk practices
Here's what the internet keeps getting wrong about the controversial policing tactic.

See all Editor's Picks

All sizes | Old super 8 video camera's | Flickr - Photo Sharing!
We were warned, and now they're officially here, on your desktop. Autoplay videos on Facebook are officially everywhere. 

Last week, Facebook went through the motions yet again, explaining that though video ads had infiltrated the smartphone app, they were also going to be hitting desktop—and soon.

True to its word, Facebook released the desktop autoplaying videos this week. Here's what that looks like. 


You'll see the play button on the video, and after stoping your scrolling for a moment, the video will start playing on its own. If you've already seen that video, it won't autoplay again on your second scroll-through when you pass it.

Par for the auto-play course Facebook has set, it looks like for now the only videos coming to life are "native" ones—those that your friends have uploaded or pushed from Facebook. But video links and ads are on the horizon. Just considered yourselves warned, or prepared, however you want to interpret it. 

Photo via Flickr/Bas Sluijs

Promoted Stories Powered by Sharethrough
Fate and Facebook made this 5-year-old's Christmas wish come true
What would you do if a child’s Christmas wish literally fell out of the sky and into your hands?
autoplay video
This is what Facebook auto-playing video ads will look like
Over the last week or so, we’ve caught our first glimpses of Facebook feed video auto-play. There we were, scrolling along mindlessly through the Facebook mobile app, when a friend's video started to play on its own. Maybe it was an Instagram video of a dog in the snow, or maybe just a straight-up Facebook post from someone’s karaoke party.

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!