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Future and Ed Sheeran join Taylor Swift for globe-trotting ‘End Game’ video
Taylor Swift has assembled her “A-team” for her newest music video.
The video for “End Game,” which debuted on the pop star’s YouTube channel Friday, takes Swift across the globe—from Miami to London, to Tokyo—trying to seduce us with sports metaphors. But no matter where she goes, it seems, her reputation is making it hard to lock down this crush.
Like much of the visual material promoting her latest album Reputation, the “End Game” story is pretty straightforward. Swift bounces between glitzy, editorial-looking parties, holding up cocktails, wearing different outfits, and then the video ends. Sometimes, famous friends like Ed Sheeran or Future are there to donate a verse:
The video was directed by Joseph Kahn, who also did “Wildest Dreams,” “Bad Blood,” “Look What You Made Me Do,” and “…Ready for It?”—so it definitely fits well with the rest of the Swift canon.
Swift will be touring North America to promote Reputation beginning in May.
Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.