Taylor Swift’s Reputation campaign has been full of sly references to her past feuds, and the singer threw subtle shade once more in the glitzy new video for “End Game.”

The new clip features Swift partying in Miami, Tokyo, and London with the likes of Future and Ed Sheehan, who also deliver guest performances on the track. At one point, Swift sits on top of a bar as her friend feeds her a shot and plays the Microsoft-era video game Snake—a nod to the nickname haters gave her after Kim Kardashian leaked her phone conversation with Kanye West in the summer of 2016.

It’s one of many serpentine references in Swift’s latest album rollout, from the mysterious video she posted on Twitter right before dropping “Look What You Made Me Do” to the gold snake ring for sale on her website. She may never be excluded from this narrative, but Swift has gone to great lengths to reclaim it.

H/T Elite Daily 

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