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Netflix issues warning to people doing the ‘Bird Box’ challenge

Netflix kicked off the new year trying to avoid meme-related injuries.

Photo of Audra Schroeder

Audra Schroeder

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Netflix is a global corporation, but it also cares about you safely navigating viral challenges.

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On Wednesday, the company issued a warning to people participating in the Bird Box challenge, a viral stunt that emerged from its original film Bird Box, in which Sandra Bullock navigates a mysterious plague with two children in tow, all while blindfolded. It’s already become a meme, but its real-life adaptation has Netflix PR urging people to “not end up in the hospital due to memes,” which should really go without saying in 2019 but here we are.

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The challenge has manifested in a few different ways, ranging from parodies to potential child endangerment. But the common thread is that everyone is blindfolded.

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Of course, the warning caused those who didn’t previously know about the challenge to look it up, but that might also be in Netflix’s favor.

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https://twitter.com/Maligator138/status/1080525382758133760

Have we learned nothing from the Tide Pod challenge?

 
The Daily Dot