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Netflix kicked off the new year trying to avoid meme-related injuries.
Netflix is a global corporation, but it also cares about you safely navigating viral challenges.
On Wednesday, the company issued a warning to people participating in the Bird Box challenge, a viral stunt that emerged from its original film Bird Box, in which Sandra Bullock navigates a mysterious plague with two children in tow, all while blindfolded. It’s already become a meme, but its real-life adaptation has Netflix PR urging people to “not end up in the hospital due to memes,” which should really go without saying in 2019 but here we are.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
The challenge has manifested in a few different ways, ranging from parodies to potential child endangerment. But the common thread is that everyone is blindfolded.
— Nakayenga. (@ontheQueenlevel) December 27, 2018
— Mya💋 (@sosomyaaa) December 27, 2018
— jelly kravitz (@JellyKravitz) December 28, 2018
— Keion “Steel” Cage (@keioncage) December 25, 2018
Of course, the warning caused those who didn’t previously know about the challenge to look it up, but that might also be in Netflix’s favor.
I- didn’t know this was a thing—- Im gonna go try it now! Thanks Netflix!! XD
— Mallory K (@Maligator138) January 2, 2019
Have we learned nothing from the Tide Pod challenge?
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.