Illustration by Max Fleishman

Should you retweet yourself?

Is there an echo in here?

 

Miles Klee

Internet Culture

Published Jun 14, 2016   Updated May 26, 2021, 2:57 pm CDT

Twitter has unveiled a new feature, and users are abuzz. Is it a way to opt out of seeing sponsored content? An actually functioning anti-harassment tool? Some improvement on whatever the hell “Moments” is supposed to be? Hahaha, no. It’s the ability to retweet yourself.  

Featured Video Hide

https://twitter.com/MilesKlee/status/742428185057329152

Advertisement Hide

That’s right: One of the two people to retweet that tweet was me—the guy who tweeted it. I RT’d just in case some bozo follower wasn’t keeping close tabs on my timeline and needed a second chance to engage with my content. Sure, with old Twitter I could have tweet-quoted myself, like so:

https://twitter.com/MilesKlee/status/742768910269710336

But the self-RT is so sleek, so efficient, so futuristic. And if you already have a mountain of evergreen tweets in your history, so much the better for your personal brand, which will never grow stale as you endlessly recycle it. Welcome to the fountain of youth, bitches. Splash around, why don’t ya?

Advertisement Hide

https://twitter.com/ItsTonyNow/status/742759387597524992

https://twitter.com/birthday__girl/status/742762785872982016

Advertisement Hide

https://twitter.com/ASAPcourt/status/742771952411107329

But before you go on a self-retweeting rampage, remember: There’s a right and a wrong (and an even wronger) way to do this. Don’t fuck it up!

Advertisement Hide

https://twitter.com/Ethan_Booker/status/742760717678456832

https://twitter.com/SquidDad/status/742756361197498368

https://twitter.com/russbengtson/status/742755946821210113

And, naturally, there are some solid arguments for never self-RT’ing.

Advertisement Hide

https://twitter.com/Swell_Bro/status/742763887435485184

Advertisement Hide

If you find yourself bewildered by all the nuances of this exciting new phase in the age of social media anxiety, however—or, God forbid, actually taking a side in the argument over it—just remember: Nobody actually cares.

Share this article
*First Published: Jun 14, 2016, 2:44 pm CDT