This story was originally published on Passionfruit.
We’re sitting down with leaders on the business side of the creator economy to get their advice for creators looking to launch and develop their careers.
This week, the Daily Dot spoke with a couple of folks at Whalar, a creator commerce company that connects brands to creators. Whalar has worked with major brands including Netflix, Disney, Gucci, Nike, Amazon, and Mastercard. It also works with a network of thousands of creators, and has over 120 creators who are represented by its internal agency.
Some creators Whalar represents include fashion TikToker Devon on Deck, YouTuber Michelle Kare, dog influencer Doug the Pug, finance TikToker Taylor Price, and fashion influencer Joe Ando. Whalar also represents the cast members of the all-Black creator house the Crib Behind the Corner, and the all-Latino creator house Familia Fuego.
