- Daniel Caesar dons cape for whiteness—and gets canceled Wednesday 4:29 PM
- Triton is a new malware ‘deliberately’ designed to put lives at risk Wednesday 3:23 PM
- ‘Into the Dark: I’m Just F*cking with You’ is one of the series’ best Wednesday 1:54 PM
- Trump’s latest prop, a map of ISIS, gets memed Wednesday 12:54 PM
- HBO sends fans on a global scavenger hunt for 6 Iron Thrones Wednesday 11:51 AM
- The Awkward Family Photos game is Cards Against Humanity for meme lovers Wednesday 11:50 AM
- London firefighters’ organization accuses ‘Peppa Pig’ of sexism Wednesday 11:41 AM
- YouTuber accused of abusing her children to make kid-friendly content Wednesday 11:20 AM
- Ari Fleischer’s Iraq War tweet isn’t going over well Wednesday 10:54 AM
- Cop arrested for recording man’s genitals, forcing mentally ill man to twerk Wednesday 10:37 AM
- MoviePass rebrands its unlimited plan, again Wednesday 10:37 AM
- Former Alaska senator launches meme-filled 2020 primary campaign Wednesday 10:17 AM
- The Shane Dawson cat controversy has resulted in these sex memes Wednesday 10:06 AM
- Sarah Sanders mocks CNN reporter with ‘dear diary’ tweet Wednesday 9:03 AM
- Know what you’re signing up for thanks to these dating site reviews Wednesday 8:58 AM
Everyone has that always online friend (or maybe you are that friend) who quotes the internet so much they’re basically a walking meme. Well, with this new line of couture dresses, they really can be.
World-renowned for its avant-garde designs, fashion studio Viktor & Rolf debuted a collection of impressively puffy, neon-colored tulle ballgowns on Wednesday. What’s got the internet talking isn’t how they look, but rather what they say. Each one has a meme phrase written in big, bold letters stamped on its front.
Titled “Fashion Statements,” this collection features pieces with phrases like “No photos please” or the more adamant “Go fuck yourself.” Others bore Instagram-worthy captions like “I’m not shy I just don’t like you” or “Fuck this I’m going to Paris.” A particularly huge gown that resembles a blue, furry Dorito simply reads “No.”
The internet instantly fell in love.
— Philippa Warr (@philippawarr) January 24, 2019
— Elizabeth Cherneff (@echerneff) January 24, 2019
View this post on Instagram
A post shared by SKIP Dinner (@skipdin) on
It wasn’t long before people started Photoshopping the gowns to add their own favorite memes. Or, in one Instagram user’s case, craft their own version.
View this post on Instagram
A post shared by Ingrid Kepková (@in_grid_kepkova) on
Will meme couture 2019’s hottest fashion trend? It’s hard to say. Hopefully the dresses at least last longer than their memes.
- Shen Yun memes are almost as ubiquitous as Shen Yu ads
- Viral video shows an egg getting a hot makeover
- The Waves and AirPods meme is taking over the internet
Alyse Stanley is a video game and culture reporter based in Virginia with words at Polygon and USGamer. When she’s not writing about memes, she edits Unwinnable’s monthly magazine. You can follow her on Twitter @pithyalyse.