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Everyone has that always online friend (or maybe you are that friend) who quotes the internet so much they’re basically a walking meme. Well, with this new line of couture dresses, they really can be.
World-renowned for its avant-garde designs, fashion studio Viktor & Rolf debuted a collection of impressively puffy, neon-colored tulle ballgowns on Wednesday. What’s got the internet talking isn’t how they look, but rather what they say. Each one has a meme phrase written in big, bold letters stamped on its front.
Titled “Fashion Statements,” this collection features pieces with phrases like “No photos please” or the more adamant “Go fuck yourself.” Others bore Instagram-worthy captions like “I’m not shy I just don’t like you” or “Fuck this I’m going to Paris.” A particularly huge gown that resembles a blue, furry Dorito simply reads “No.”
The internet instantly fell in love.
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It wasn’t long before people started Photoshopping the gowns to add their own favorite memes. Or, in one Instagram user’s case, craft their own version.
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Will meme couture 2019’s hottest fashion trend? It’s hard to say. Hopefully the dresses at least last longer than their memes.
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Alyse Stanley is a video game and culture reporter based in Virginia with words at Polygon and USGamer. When she’s not writing about memes, she edits Unwinnable’s monthly magazine. You can follow her on Twitter @pithyalyse.