FTC updates rules on brands and influencers: Here’s what you need to know

On June 29, The Federal Trade Commission (FTC) announced updated influencer guidelines for brand endorsements. The FTC Endorsement Guides give creators stricter rules for working with brands and how to disclose that affiliation. With input from public comments, these final revised rules include several revisions to the Endorsement Guides and their FAQ, last updated in 2009 and 2017. 

“It adds specific guidance for influencers on when and how to disclose material connections across different kinds of platforms, and it gives FTC staff’s views about brand monitoring of influencers and platform disclosure tools,” a press release from the FTC said.

Here are just a few of the specific changes and disclosures found in the updated FTC influencer guidelines that content creators need to know. …

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