Meet the ‘Willy Wonka’ of weed

National Geographic took a dip inside Tripp Keber's Dixie Botanicals factory to see what he's been cooking up. 


Chase Hoffberger

Internet Culture

Posted on Sep 20, 2013   Updated on Jun 1, 2021, 6:01 am CDT

He’s not exactly Gene Wilder—though old Gene would probably take a tour of his factory pretty quick—but Tripp Keber has got that stuff that all the new cool kids these days no doubt want: WEED with a capital W-E-E-D. 

Keber’s the foremost proponent and executioner of mass produced, commercially ready marijuana products like edibles, drinkables, and everything else that’ll get you high without a bong rip.

The Colorado entrepreneur has Ph.D. scientists, biochemists, and professionally trained chefs working round the clock to bring you—yes, you, good stoner—some of the most potent, easily consumable THC products this world has seen in a minute. 

He has investors. He has major money men behind him. And he’s destined to turn the mass production of homemade edibles, some of which can be as potent as 75-85 percent THC, into a booming business—once, you know, it becomes legal.

National Geographic took a dip inside Keber’s Dixie Botanicals factory to see what he and his many progressive geniuses have been cooking up. No signs yet of anything resembling a golden ticket, but man, have you ever seen the back of a golden ticket… on weed?

Photo via National Geographic/Yahoo

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*First Published: Sep 20, 2013, 12:02 pm CDT