Tom Brady wearing trench coat


Tom Brady’s pregame outfit is one of the best Super Bowl memes

He didn't win the game, but Brady's trench coat won him some new fans.


Tiffany Kelly

Internet Culture

Posted on Feb 5, 2018   Updated on May 22, 2021, 2:06 am CDT

Well, Super Bowl LII is over. The Eagles defeated the Patriots 41-33, and Philly has a lot of cleaning up to do today. But we still have some questions for Patriots quarterback Tom Brady. Is he moonlighting as a spy? Is he auditioning for a new band? Is he the key to an internet conspiracy theory?

Before the game on Sunday, Brady arrived at U.S. Bank Stadium in Minneapolis wearing a snazzy gray trench coat (collar popped!) over a black turtleneck. He completed the look with a pair of dark sunglasses and earphones. Video footage of Brady in his ensemble was soon turned into a meme.

The internet thought that Brady was dressed like a ventriloquist.

Or David Bowie.

Or a James Bond villain.

Or Jason Bourne’s assassin.

There were several “kids in a trench coat” jokes.

People also guessed what Brady was listening to in his earphones. Interpol, maybe?

But here is the most interesting theory: what if Tom Brady is also fake Melania Trump?

There’s the trench coats, the sunglasses, and the stoic expressions. It all checks out!

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*First Published: Feb 5, 2018, 7:56 am CST